Case Study

Choose Your
Own Adventure

A 30-minute branched business simulation that placed fraud investigators inside a live case — navigating corruption, ghost vendors, and bribery schemes through decisions that actually mattered.

Client Global anti-fraud professional association
Sector Anti-fraud / Professional education
Timeline 1.5 months
At a glance
30min
Immersive branched simulation delivered as a single eLearning module
24+
Unique decision nodes mapped across three fraud investigation storylines
3schemes
Corruption, ghost vendor fraud, and bribery — all woven into one narrative
80k+
Large, diverse member audience spanning law enforcement, audit, compliance, and corporate roles globally

An awareness campaign
needed to become an experience.

The organisation ran an annual, globally recognised fraud awareness campaign that had grown substantially in reach and reputation. But awareness campaigns, however well-intentioned, have a ceiling. Reading about fraud is not the same as recognising it. And recognising it is not the same as knowing what to do when you encounter it.

The organisation sought to complement its existing programmes with something different: an interactive learning aid that would put members inside a real investigation. Not a quiz, not a lecture — a simulation. One where the decisions learners made determined the story's direction, and where wrong choices revealed consequences rather than simply flagging an incorrect answer.

The brief was to build a "Choose Your Own Adventure" eLearning experience, set inside a fictional consulting firm called Poirot & Christie Consulting Services (PCCS), that would make fraud detection feel personal and immediate.

Who this was built for
Internal auditors
Accountants
Compliance managers
IT professionals
Private investigators
Corporate managers
Law enforcement
Government agencies
Key constraints

The development team operated across a significant time zone difference from the client, requiring structured collaboration, asynchronous review cycles, and disciplined version control throughout the build.

The programme had to speak to a remarkably diverse membership — from solo practitioners to officers within major global corporations — without losing the sense that it was speaking directly to each individual.

A business simulation set inside a fictional firm — where every decision by the learner steered the investigation forward, sideways, or off a cliff.

The premise
You have just been appointed Head of Anti-Fraud at Poirot & Christie Consulting Services.
From day one, learners step into the role of a newly hired anti-fraud lead at a 200-person consulting firm. The investigation unfolds across multiple storylines — establishing fraud policy, conducting risk assessments, uncovering ghost vendor schemes, and navigating institutional resistance from executives who would rather the fraud stay buried. Every page of the story offers a fork. The right fork advances the investigation. The wrong fork reveals the cost of poor judgment — and sends the learner back to try again.
⚖️
Corruption & ethical tone
An executive resists the establishment of an anti-fraud policy — and the learner must decide how hard to push, and to whom
👻
Ghost vendor scheme
A sales employee fabricates client invoices to claim bonuses — using names of minor league baseball players as fictional contacts
🔗
Conflict of interest & bribery
A department manager has been routing contracts to a family member's company — hidden in plain sight behind a common surname
3
Opening decision paths
24+
Unique story nodes
1
Converging final outcome
Replay paths to explore
The hardest problem

Making every branch lead home

Branched learning is deceptively complex. Designing the decision points is only the beginning — the real challenge is ensuring that every path, however convoluted, eventually reaches the same destination. With 24-plus story nodes, multiple wrong-turn consequences, and three interweaving fraud storylines, the structural logic of the narrative had to be mapped in exhaustive detail before a single screen was built.

The design constraint Every branch — including those where the learner makes poor decisions and faces consequences such as resignation or whistleblowing — had to reconnect to the main investigation flow. No dead ends. No orphaned paths. A story that could be entered from multiple angles but always arrived at a coherent close.
What made this work

Story, consequence, and redemption — in every branch

The most powerful design decision was to make wrong answers instructive rather than merely incorrect. A learner who backs down from challenging a corrupt executive does not simply receive a "wrong answer" prompt — they experience the downstream consequences: the fraud escalates, the culture deteriorates, and the learner is eventually forced out of the organisation.

This consequence-first design approach, grounded in business simulation theory, created genuine stakes — and genuine learning. Members were not just reading about fraud; they were feeling what it costs to mishandle it.

Simplified branch structure
Start: new anti-fraud lead
3 opening choices
Policy path
Wrong: resign
Vendor path
Evidence gathered
Hotline path
All paths converge
Opening scenario — PCCS onboarding screen
01
Opening scenario — PCCS onboarding screen
Decision point — anti-fraud policy branch
02
Decision point — anti-fraud policy branch
Ghost vendor investigation — invoice review screen
03
Ghost vendor investigation — invoice review screen
Conflict of interest — vendor records screen
04
Conflict of interest — vendor records screen
Consequence screen — wrong decision outcome
05
Consequence screen — wrong decision outcome
Resolution screen — investigation complete
06
Resolution screen — investigation complete

Members didn't just learn about fraud.
They investigated it.

The programme was released as part of the organisation's annual awareness campaign and drew immediate engagement from members across industries and geographies. The simulation format — rare in professional association learning — generated strong word-of-mouth within the membership community, with many members replaying the module to explore alternate decision paths.

Completion rates were high and post-module feedback indicated a significant shift in members' confidence in applying fraud detection principles — particularly in recognising institutional resistance as a red flag rather than a reason to stand down.

"I played through it three times. The first time I made all the wrong calls — and watching those consequences unfold was more instructive than any training I've sat through in years."
— Member, Compliance Manager
88%+
Completion rate Members completed the full 30-minute simulation at significantly above-average rates for the format
4.7/5
Learner satisfaction score Post-module ratings averaged 4.7 out of 5 across the member pilot group
3x
Average replay rate Members returned to explore alternate decision paths an average of three times per session
92%
Confidence uplift Members reported greater confidence in applying fraud detection principles after completing the simulation

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